A little bit about me.
As a designer, I am driven by a deep curiosity about the human mind and a passion for understanding how design can drive human behaviour and affect our mental health and well-being. I've always been fascinated by the ways in which our surroundings and experiences can impact our mood, behaviour, and overall sense of well-being.
In my design work, I aim to create designs that not only look good, but also create a measurable positive impact on people and society. I believe that by combining my understanding of psychological principles and my empathetic nature, I can create designs that are truly effective and beneficial for both people and businesses.
What I'm Currently
Listening To.
What's Currently On My Bookshelf.
User Friendly
How the hidden rules of design are changing the way we live, work, and play
Noise
A flaw in human judgement
The design of everyday things
Don NormanOffscreen magazine (24)
Kai BrachGood service
Lou DowneQuiet
Susan Cain
Résumé
Product Designer at Mobiquity inc.
Mobiquity Inc. is a worldwide consultancy that provides comprehensive digital solutions by integrating strategic thinking, human-centred design , and advanced technology implementation. Their expertise covers a range of industries and encompasses diverse design proficiencies, such as UX research, branding & visual identity, service design, visual design, and product design.
Product Designer at PowerUs
PowerUs is a job platform for highly skilled blue-collar workers. Their mission is to resolve the acute blue-collar worker shortage & ultimately support the sustainable energy transition.
Actively shaped the consumer-facing core platform
Had a significant and measurable impact on multiple steps of the user's journey and PowerUs business objectives (OKRs)
Conducted iterative user research & user testing to evaluate & inform design decisions
Utilised analytics to measure the success of designs to iterate accordingly
Actively involved throughout the design process: From product discovery and research to designing complex user flows and supporting the technical implementation
Collaborated with cross-functional teams, including product managers QA’s & developers, to ensure a seamless user experience
Graduation intern at Haarlem
Municipality
I had the opportunity to work with the municipality of Haarlem and the agency Endeavour to improve the inclusiveness and user-friendliness of digital and physical governmental services. I focused on the design of both the digital and the physical aspects of the public hall, including multiple touchpoints along the customer journey.
Co-Founder & Designer of LoCatch
LoCatch is a startup that offers an online platform for location management and bookings. Making booking inspiring event locations effortless and supporting small businesses with an additional income stream.
Co-Founded "LoCatch" in late 2019 together with two software engineers
Led the user experience design efforts for the platform, creating wireframes, mockups, interactive elements & graphic designs
Collaborated with the development team to ensure a seamless user experience and successful implementation of the platform.
Utilised analytics to measure the success of the platform and iterate accordingly.
As a UX Designer and Co-Founder of LoCatch, I successfully delivered a user-friendly and intuitive platform that guarantees a simplified process of finding and booking inspiring locations.
UX/UI Designer at Nalta
Worked closely with developers, designers, and other stakeholders on various digital products & successfully delivered them
Collaborated with clients such as PostNL, International Association of Ports and Harbours, Association of Dutch Headache Centers, and appWash (Service of Miele)
Utilised user-centered design principles to create effective and user-friendly interfaces
Created wireframes, mockups, and interactive prototypes to communicate design concepts to stakeholders effectively
Successfully designed & launched the redesign of their online presence